tech.tarts

It appears that Barbie has discovered what to be as she unveils her 126th career after calling upon her Facebook fans and Twitter tweeps, as, drum roll please…. Computer Engineer Barbie.

Her mission is to inspire a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.  And no girl can save the world with out her chic-geek accessories which includes pink glasses, binary code patterned tee, a smart phone, Bluetooth headset, a laptop travel bag and yep, you guessed it a PINK laptop.

We know that tech has hit a pop culture tipping point when credible news broadcasters use Twitter tweets to deliver current information and we will see the impact Foursquare has on the masses with the whole Bravo Channel checking in at their favorite spots but when Barbie is carting around town in her Corvette wheeling deals wireless, tech has officially arrived.

Computer Engineer Barbie was created not only by popular demand but also to encourage tiny tarts to pursue a career in engineering and technology.  “All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore infinite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”

And I thought only my mum shared that message!  Glad to see Barbie encourages girls with the help of the Society of Women Engineers to know that being geek really is chic.  Be sure to pre-order your Computer Engineer Barbie from MattelShop and share your pink geek pride!

xoxo

tt.c

twitter-@CristinaSF