In my previous life before CTT (Chief Tech Tart), I was a boutique owner for nearly 10 years with collections like Alexander Wang, Isabel Marant, 3.1 Phillip Lim and (recently retired, and much missed) Mayle. After acclimating to receiving designer digs at wholesale for almost a decade I find it VERY hard to pay full retail for the fashion that I love.
I admit I have spent a pretty penny for some ‘investment pieces’ like my YSL boots but with a size 10 foot (I am 5’9”) it is pretty challenging to find shoes that actually fit. Even so, they were a hard price to swallow. In an effort to subside my buyer’s remorse and finally pull my new boots out of ‘purchase purgatory’ I marked the box in lines of five EVERY time I wore them until I got close to 60 times then suddenly, with complete validation, the guilt was gone. I have had these boots for seven years now, resoled them a hundred times and still wear them today. In fact, they will go great this spring season with all the nude tones since they are a burnt eggplant color (you can just hear the justification building). Needless to say as a professional buyer for years I am cursed with good taste but trained to stay within budget and score the ultimate buy.
With the eye of a stylist and a firm grip on my purse strings I have finally found a website that can satisfy the trendy and not too spendy, Rent the Runway. Rent the Runway offers top designer dresses you can rent and return when you are done. Considering San Francisco apartment closets are about the size of my boots box and I lean more towards Frugalista these days I like that I can get my fashion like my Netflix and just ship back the fab dress after the big date. This also completely eliminates the situation of ‘why did I buy that? I look nothing like Michelle Pfeiffer in Scarface’.
RTR has an excellent selection of designers including Diane von Furstenberg, Catherine Malandrino, Proenza Schouler and Hervé Léger. Not to mention quite a few of my personal favorites like Matthew Williamson (*love*), Vena Cava (*love*), and to pull off that glamorous 70’s Scarface sexiness Halston Heritage (*love, love*).
No more worrying about full retail prices, justifying purchases, or wardrobe crisis simply rent the designer dress that will knock them out, return it in the pre-paid packaging when your done and they take care of the dry-cleaning, saving us even more money! Now that is fabulous. Brilliant actually, why didn’t I think of this!?
I <3 RTR =D
xoxo
tt.c
twitter-@CristinaSF
PS-Need a fab bag to go with the hot dress? In case you missed the plug in Sex and the City The Movie, check out similar designer rental site Bag, Borrow Or Steal .
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