About the tarts...

 

Welcome to techtarts.com— Our mission is to provide an engaging environment for women to learn about all things tech in subjects that matter to you without having to search through the boring fine print or cumbersome, often unhelpful help files. Need a new camera? Computer? Phone? We give the ladies the low-down without the overkill techie talk, and meanwhile entertain, comfort and inspire you.

We also have a lot of friends—an entire community of tech-savvy women—who want to contribute their expertise to helping other women, their families and the community at large. We are brought together by a passion for eliminating the intimidation many women have about technology and showing that any woman can and should tap their inner-techy-geek…and that you certainly don’t have to relinquish your femininity to do so.

TechTarts features video “tartorials”: step-by-step instructions to help the “technically-challenged” solve problems and gain confidence on subjects like how to secure precious media, make the most of an iPhone or Blackberry and (while we’re at it) how to navigate the best online dating sites, and much, much more.  From Botox to Bandwidth, cellulite or cell phones, we answer the questions today’s woman might prefer to learn in the privacy of her own home office and present it in ways you will appreciate.

xoxoxo

tech.tarts
Cristina Moe - tt.c Founder/CTT (Chief Tech Tart) hearts: salted caramel ice cream and van morrison
famous for: car karaoke and dance party

As a founder and CTT, Cristina Moe is responsible for the site architecture, editorial content, marketing and overall direction of tech.tarts.  Prior to founding tech.tarts Cristina co-owned Hush, high-fashion clothing boutiques in the San Francisco Bay Area for nearly ten years and now also helps small business owners with online marketing through Moe Media Marketing.  As a Design major in college with a BS from UC Davis in Environmental Design she finally embraced her inner geek and added the chic and thus was the birth of tech.tarts.

When not geeking out on her Mac or her precious iPhone (aka her iPrecious), Cristina is either running to the Golden Gate Bridge, exploring a new country, taking a dance class, with her family and friends or escaping the San Francisco fog and sipping wine in the Napa sun.
Tara Zanecki - tt.z Founder/President hearts: sunny morning runs and tequila served neat
addicted to: mahjong

Tara knows tech. As a 12 year veteran of the technology industry, Tara Zanecki has made a career of understanding complex technologies and explaining them to her customers in plain and simple terms. For tech.tarts, Tara drives advertising and is always on the hunt for tarty new contributors. In addition to her work at tech.tarts, Tara runs sales and marketing at Obscura Digital, a creative technology agency that delivers spectacular advertising, branding and immersive marketing experiences for Fortune 500 clients.

When not working, Tara can be found running or cycling all over San Francisco, sipping tequila or fine wine in a local SF establishment, or continuing her quest for the best macaroni and cheese in town.
Rachel Anderson - tt.r Videographer hearts: dark chocolate and free popcorn refills at the movies
Scours the world for: the perfect breakfast; coffee, omelet, and bananas. YUM!


Rachel is a travel junkie. Bouncing all over the globe to videotape diverse cultures jumpstarted her interest in technology through editing and transferring footage across oceans.  Her role as videographer and contributor for tart.tube will provide visually informative answers to all those tricky technology questions. After acquiring a broadcast journalism degree from the University of Nebraska-Lincoln, Rachel has spent her time producing documentaries and long format projects for PBS in Nebraska, a Fulbright blog based in Egypt, ANDRILL (an international climate research project based in Antarctica), and most recently for her own media company, Ishta Productions.

When she is not hiding behind a camera lens, Rachel is bee bopping around San Francisco searching for her next caffeine fix, running along the Embarcadero, hanging out at The Pad in downward dog, jet setting through the clouds, or people watching while sipping cava in Dolores Park.
Jamie Wareham - tt.j Digital Director hearts: rainy days and good coffee
geek since: before was not was "walked the dinosaur"

As a Digital Director for tech.tarts, Jamie Wareham is responsible for maintaining the tech.tarts website and online community, overseeing Search Engine and Social Media Management for the site and anything else which might require some heavy geekery.  Jamie has experience in a range of tech sectors and has worked in areas such as: PC Repair, Search Engine Optimization, Web Development, Software Support, and Network Administration.  She shows no shame in embracing her “inner geek” every chance she gets.

When not geeking out with a new gadget du jour, Jamie is either flexin her amateur photography skills or seeking mountains to climb.
Dava Guthmiller - tt.d Creative Director hearts: sleek pretty design and good salt
plays with boy toys: motorcycle and go-cart driver

Dava works on the balance of chic-tartness and tech-goodness for the website. Dava’s experience is in branding and design and her company Noise 13 which includes chick stuff like fashion and beauty and tech stuff like laser manufacturing and building contractors. Her passion lies in good looking, functional design for the intelligent consumer.

When not designing, Dava is planning local dinners and events through TableOneThree, motivating chicks to network with Pow.wow Network, or exploring the way food should be while running Slow Food San Francisco.